Where Food is Serious Business
About Us
Since 1998, FriedChillies.com has been a website dedicated to foodies from all over the world. FriedChillies Media writes, shoots, edits, produces, publishes and dreams about food. Food in all its alluring and appetizing forms.
We think there are endless ways to showcase food be it recipes, eating habits or just people obsessing about it. So we have shows to suit the foodie in everyone (check our shows here) and we have articles, reviews, gadgets, cooking tips and much, much more. Come to Friedchillies.com and we guarantee you’ll go away hungry for more. Like us.
Team Foodster
Mohd Adly Rizal
Chief Executive Officer and Founder
A cup of margarine roasted local coffee is the way to this guy’s heart. Also loves chicken rice, a good piece of steak and his mum’s nasi briyani.
Honey Ahmad
Chief Content Creator and Co-Founder
A plate of 'smooth... slides down your throat' Chee Cheong Fun is her tummy’s delight. Also nuts about sambal ikan bilis, gulai tempoyak and grilled lamb chops.
Farah Draim
Vice-Head of Content
Self-confessed nasi lemak addict. This Sarawak lass also loves tempoyak goreng and warm butter cake. Always up for a foodcrawl anytime, any place.
Ryan Gan
Production and Design
He loves spicy pan mee and icy cold cendol. Wantan noodles also make him incredibly happy and gets those creative juices flowing.
Riz Ainuddin
Creative Director
He’s the burger dude- no doubt about that. Loves the Ramli kind. Also digs ulam, sambal belacan and fresh out of the oven lasagna.
Nadia Abid
Administrator
This lady does not only keep the office in order but loves Italian grub like creamy pasta and Italian pizza. Has a soft spot for chicken "panggang" style.
Aida Azizuddin
Chef-in-Residence
Loves gorgeous decorated cakes, laksa johor, masak lemak ketam and a nice rack of lamb. Bribes other Foodsters with her cooking.
Nadge Ariffin
Gastropological Historian
Chunky sticks of perfectly grilled satay served with sweet peanut sauce toots this guy’s tastebuds. Blurts out food facts whilst eating.
Code of Ethics
Content on the review section is by our own unbiased selection. Restaurants don’t pay to be in this section and we don’t take free food for a good review. On occasion we do entertain media invites but we are not obliged to feature them in our website or channels.
Friedchillies Media is based in multi-cultural Malaysia, whose food geography spans many Asian cuisines. We provide cross-media platform publishing for online and print, Internet and broadcast TV, and mobile content, as well as content licensing and partnering.
Because we are content-focused with a technology-based business model, our content delivery is faster than traditional media and we are able to do it across multiple channels.
Our on-line TV site was launched in March 2007. Five months later in September 2007, we were awarded an e-Content Grant from Malaysia’s Ministry of Science, Technology and Innovation to further develop the country’s first Internet Food Channel. Friedchillies Media was also written up by Adobe Systems as a success story.
The Friedchillies Newsroom
If you have interesting and newsworthy information about all things food, share it with us! We would love to let everyone know about your launches, events and exciting products (gadgets and kitchen appliances included). Our new blog columns Gastro News and Gastro Stuff will bring to our fans the very best and latest in the food world.
Send all press releases and information to newsroom[at] friedchillies.com
Advertising Opportunities & Media Reach
Malaysia has 50% domestic internet penetration including 10% broadband access at 1MB or above in 2008. As FriedChillies receives about 1.5 million brand hits a month domestically and internationally, the website has a higher viewership rate and a broader audience reach than comparable specialist print publishing and terrestrial television programming in the country.
If you want people to buy into your brand, they must not only know that it exist, they must want to know more about it and they want to talk about it with other people. With digital media, the cost of being accessible and present to your customers 24 x 7 x 365 can be as low as one month’s budget in traditional media. Ask about our rate card, new media report or detailed description of our media channels at FriedChillies.Com. Just email us at advertising [at] friedchillies.com
In The News
Features about FriedChillies.Com in local and foreign publications. View the full list here.
“The highly interactive site is on its way to achieving its mission -- getting Malaysian food worldwide recognition.”
-CNN -
“Food Media describes what FriedChillies does best ”
-The Edge -
“Blogs like FriedChillies and Penang Street Foods have sprouted in recent years, deliciously chronicling the pan - Asia flavors of dishes”
-The New York Times -
“A specialist topic content brand that provides food guides, editorial, reviews and community information for afficionados of Asian food including street food.”
-Adobe Success Case Study -
“Outstanding and almost too voluminous reviews….lively, imaginative, clearinghouse for K.L's foodies…”
- Wall Street Journal -
“Plenty of mouth watering suggestions for the Epicurean…”
- FHM Magazine -
“Introduced me to Malaysia’s culinary cultures in a day set a belly busting challenge...”
- Times UK –
Listed for three consecutive years, Best 88 websites, 88 Most Noteworthy website
- The Edge -
“Bouyant, bold and thigh slappingly funny….”
- The Sun -
Contact US : FriedChillies Food Network
From 15th February 2013, we have moved :
D-05-3A, Block D
Ritze Perdana, Jln PJU 8/2
Bandar Damansara Perdana
47810 Selangor Darul Ehsan
Malaysia
Tel: +603 77106809 Fax: +603 77107178
Our phone connection is still a bit fuzzy right now but we are trying our best to get that sorted ASAP.
Advertising Department: advertising [at] friedchillies.com
Press/News Room: newsroom [at] friedchillies.com
Enquiries: enquiries [at] friedchillies.com
Job Opportunities: careers [at] friedchillies.com
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Think of this channel as a box of assorted chocolates. It does not judge nor discriminate. It celebrates variety and the breath of flavours the food world has in store for you.
We take you to the streets and into little eating shops for some of the best Malaysian cooking and we hit markets to find the freshest and most delicious eats for the Foodster in everyone.
Always wanted to try out new recipes but cookbooks alone just don’t cut it? Tune in to our Kitchen Series where we bring the yummiest recipes from Malaysia’s heartland and beyond straight from the Internet and into your kitchen.
Come and learn how to be kitchen confident from our very own Chef-in-Residence, Aida. Learn all the basics from the right way to use knives or boil an egg to shopping for fresh produce plus lots of simple to follow recipes that impress.
Imagine aliens from a far off solar system looking at those endless stars and wondering where they can find good food. And then hitting the mother load when they discover Malaysia. Join our intrepid hosts, Riz and Li Ann as they eat their way through cities and towns.
Join hosts Keeta and Eugene as they interview interesting guests (all food related of course), wreck havoc in the kitchen and take up bizarre challenges from our viewers.
We scour the best restaurants in Malaysia that set standards for the rest be it in service, ambience or quality of ingredients. Our main condition, the food must be good.
We globe-trotted to different countries to nose out the best Malaysian restaurants across the seas and oceans. And here’s what we found gratifying, they are not only run by passionate individuals but the food they serve is soulfully Malaysian and utterly delicious.