We are working on a research on Italian food in Malaysia. This study is for those who enjoyed Italian food and have tasted Italian food in the past. Please copy and paste the link below and answer the questions. Your cooperation is highly appreciated. Two restaurant vouchers value - RM100.00 each will be offered to lucky winners. Please enclosed your e-mail to enter the lucky draw.



The critical success factors of the popularity of Italian cuisine in Malaysia


Dear Members,

The Italian cuisine is becoming one of the most popular and appreciated cuisine in the world and so in Malaysia. We are conducting an exploratory study to identify the determinants of the popularity of Italian cuisines in Malaysia. We kindly ask you to volunteer a few minutes of your valuable time to participate in this survey. Your input is extremely important to the outcome of this study as the results will be valuable to the foodservice industry as well as food producers, investors, entrepreneurs, foodservice managers and academia. Your participation is totally voluntary and we truly appreciate your time and opinion.
Thank you.


Shahrim Karim, Ph.D.
shahrimkarim@gmail.com
Senior Lecturer/Researcher/Foood Consultant
University Putra, Malaysia
http://www.upm.edu.my

Angelo Camillo, Ph.D.
acamillo@du.edu
Assistant Professor - Researcher
Daniels College of Business-University of Denver, USA
http://daniels.du.edu

The link to the survey:
http://freeonlinesurveys.com/rendersurvey.asp?sid=0lsbksq2uj2i8en633066

May I kindly ask what you specifically desire to accomplish with the result of the study?

Well, Marcky, I quote: "the results will be valuable to the foodservice industry as well as food producers, investors, entrepreneurs, foodservice managers and academia."

I hope that survey will really help those fellas. I kinda find the survey not so 'smart'. It asks what we 'think' makes italian dishes popular in Malaysia...... Not sure if such question will provide any insight to anyone or not.

Interestingly, the survey ends in an abrupt way. Where is the 'next page'?

The critical success factors will depend on knowledge (limited) of Italian cuisine and the 'halal' issue. On the knowledge part, many people have the perception that Italian cuisine is all about pasta and pizzas when in actual fact there are so many regional variations and different levels of sophistication. After all it was an Italian that revolutionized French cooking when Catherina de Medici married King Henry of France. Her chefs introduced Duck ala Orange, sorbets and many fruits including figs,melons, apricots and the Savoy cabbage. The French table setting changed with Catherine's influence with the introduction of the fork and crystalware!!!!
On the halal front we have two extremes- on one hand you have a section of non Muslims who seem to crave pork and any western restaurant that serves pork is automatically popular even if the food is below par. The other extreme are those who are fastidious about 'halal' certification and therefore will generally only dine in hotels with this certification. So for certain groups it is not just a taste and quality factor but finding the right combination of the perceived lowest common denominators.

In cooking, substitute ingredient is most likely inferior and don’t give the authentic taste and smell (e.g. butter vs margarine, olive oil vs palm oil, cocoa butter vs palm oil fat, etc) and omitting principal ingredient (e.g. wine) is incomplete.

Authentic continental (e.g. French, Italian, German) cooking is non-halal. Continental restaurant that serve pork is gaining popular in KL because is authentic and likely taste better than emulate cooking e.g. chicken dish and mushroom soup cooked with bacon taste a lot better than just cooking oil.

Hi is the promo still ongoing? MA and my husband are really a fan of the Italian Cuisine. Hope to see replies soon. Thanks!

Regards,
michellefins
Pret voiture