Electrolux kicked off the 2010 edition of their annual Electolux Convention last weekend with the showcase and preview of their latest groundbreaking appliances. This event had three rooms each running with their own creative concepts of product displays of their current appliances and appliances that will be launched in the coming months. The rooms were known as the Electrolux Laundry Mart, Electrolux Cafe, and the Electrolux Fashion House. Each room had a different concept and staff were on hand to showcase highlights and products were on display available for hands on testing by visitors.



We of course were interested in covering the Electrolux Cafe filled with all sorts of stylish kitchen goodies. The highlight here was the new ebony kitchen a chic black European design that is new in Malaysia. In addition to this there were many other new products on display such as the stand alone ovens with stove tops, the keyhole hob, and the induction cookers. To make the applicances more exciting to play with there was a food hunt conducted with treats stashed in the fridges and tong sui was even cooked in the pressure cooker. This allowed for snacking while learning more about the products. Electrolux is definitely a foodie company!

Another cool thing is their new brand concept "Electrolux designers are inspired by your passion". All of their designs are created with their target market in mind which is why their products are user friendly. We did our own video gadget reviews onsite which will be up soon. You'll have to check those out to see the new product line Electrolux will have available! There is some pretty interesting stuff that would be great in any foodie kitchen.

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