"Now take out your map of the world, THIS is Asia," Madhur Jaffrey, renowned cookbook writer and actress says with a cheeky smile. "Many people have no idea where Asia spans. We are the largest continent- all this," she waves at the Baltic countries, "is in Asia. And this what you call Middle East is actually West Asia."
Being Malaysian… More »
Here's something cool. Electrolux has rigged up a 20 foot container, put wheels and an engine on it, poached a young up and coming chef from Le Meridien (yes! he had to quit his job to do this) and travelled all around Malaysia cooking for anyone who wants some free food! How about that?
Since last November, they have been travelling around town to shopping malls and Electrolux outlets cooking for people.
Armed with great Italian and French recipes, the award winning (so I am told) Chef Malcolm is the star behind the Electrolux Mobile Kitchen which is packed with an elegant mobile kitchen… Continue reading »
Recently a new Giant opened at Kota Damansara and with it a new J.Co store. Finally PJ people no longer need to go to Pavillion or Sunway for their glazzy fix. And for the moment, there's no queue! Said Cik Indriana Listia Rahma, the Marketing Communications Manager of J.Co Donuts and Coffee Jakarta, "It is quite evident that the donut and coffee culture is fast becoming a part of Malaysian lifestlye."
J.Co Donuts is well-known for their melt-in-your-mouth creations but they also now have a larger beverage range. They use Arabica Coffee in their coffees including their cappucinos and espressos.
In this particular J.Co you can sit al-fresco and enjoy their J.Cool Yogurt which is 97% fat free. So that should assuage… Continue reading »
"It was a phantasmagorical experience"
Kari kepala ikan is a dish that I am passionate about because it is a special food exploration activity with your intimate friends and kakis (long do I remember my Saturday lunch adventures with my kari kepala gang...but that’s another story). Problem is that it comes with the risk that the curry no matter how delicious is not served with a fresh fish head. So... experiences with kari kepala ikan exploration ranges from the extremely orgasmic to the downright dreadful. Alas! An average experience is disappointing to say the least because of the high cost of planning and anticipation involved prior to the high seas adventure. It’s the equivalent of pirates finding a fish head in a treasure chest...($%#?**& censored for pirate language) Shiver me Timbers!
Enter the antidote for this freshness issue. Salma's ?? (there’s actually no sign for this modest eatery in case you look for a Salma’s and find none. I guess the owner did not have the time yet to put up a sign) original recipe comes into the grotty but lovely category. This lovely gem of a place is situated in a hole in the wall surrounded by car workshops in Taman Mayang PJ. If you wear office attire here you will be lost amongst a community of tough-looking mechanics who are a hard crowd to please when it comes to food. The competition for fish curry here is intense as Salma’s starts cooking at 10am, completes it by 11am and normally finishes by 1pm.
Yo lucky me that I send my car here for servicing and had the experience of tasting a freshly cooked piping hot fish curry at 11am one day. It was a phantasmagorical experience (Chitty chitty bang bang style) to say the least. The curry is a lovely and delicately cooked thin sauce, lightly spiced and not too salty. The curry captures and enhances the taste of the fresh and tender fish. Zaman the cook insists on buying the freshest fish for his fish curries which says a lot in terms of his integrity to his loyal hardcore customers. Zaman has offered me for a long time to cook custom made kari kepala ikan merah if only I could give 24 hours notice. So I finally took up his offer and brought the kari kepala loving Friedchillies crew there last week. I told Zaman, “you better get your curry right”, as the Friedchillies crew are a tougher lot than his mechanic customers.
The people at BBC Home has been having a lot of fun lately. They've been trying out food beliefs and myths and busting some and discovering others. Ladies have known it for quite sometime well at least in women's mags there is a common line that a man's diet can affect the taste of his joy juice? Anyone want to stand up and vouch for that?
Hence the experiement: 3 couples willing to try it out. For three days these men were asked to eat blandly without asparagus, garlic or alcohol in their diets and then keep to whichever diet they were on. One went 'hot and spicy", another "fabulously fishy" and the third "fantastically fruity and fresh". Women were asked to abstain from friskiness for two days to not spoil the test.
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AYS Sdn Bhd (AYS) recently launched the 1st Halal Microwaveable Ready-to-eat Malaysian Meals under the Sri Kulai brand with ten of its ready-to-eat meals.
The range includes nasi lemak, chicken rice, sambal udang and dim sum. For the first time, Malaysia's all-time favourite meals can be enjoyed at home within 5 minutes Continue reading »
Earlier this month, Canon Marketing (Malaysia) launched its second Canon PhotoMarathon at the Berjaya Times Square. Buzz about this event has been happening weeks prior to the event and word on the street was that one of the theme of the competition was about food. So, we despatched our news team to go for a bit of 'recce'... Over one thousand hopeful participants entered the photomarathon.
As typical as Malaysians can be, the very first theme announced was "Indulge Metropolitan" in which the Canon people asked all the participants to interpret into photography.The other two themes were Mess in Rules and Goes Green. Continue reading »