Where Food is Serious Business
We make you happy through food at FriedChillies. And we do this across multiple media platforms from broadcast, web, social networks to ground events. FriedChillies started as a website dedicated to foodies from all over the world in 1998. Now FriedChillies writes, shoots, edits, produces, publishes and dreams about food. Food in all its alluring and appetizing forms.
We think there are endless ways to showcase food be it recipes, eating habits or just people obsessing about it. So we have shows to suit the foodie in everyone (check our new IPTV shows here). For articles, reviews, gadgets, cooking tips and much, much more come visit us at Friedchillies.com and we guarantee you’ll go away hungry for more. Like us.
Mohd Adly Rizal
Chief Executive Officer and Founder
A cup of margarine roasted local coffee is the way to this guy’s heart. Also loves chicken rice, a good piece of steak and his mum’s nasi briyani.
Chief Content Creator and Co-Founder
A plate of 'smooth... slides down your throat' Chee Cheong Fun is her tummy’s delight. Also nuts about sambal ikan bilis, gulai tempoyak and grilled lamb chops.
Aden M. Tap
Network Channel Manager
Loves Minang food and a good 'wok hei' smelling char koay teow, Loves a party and sometimes experiment with recipes in the office.
Manager, Production and Design
He loves spicy pan mee and icy cold cendol. Wantan noodles also make him incredibly happy and gets those creative juices flowing.
Loves Food. And Zombies. In that order. Harnesses the power of the FriedChillies community by offering information that leads to good food.
Loves gorgeous decorated cakes, laksa johor, masak lemak ketam and a nice rack of lamb. Bribes other Foodsters with her cooking.
Chunky sticks of perfectly grilled satay served with sweet peanut sauce toots this guy’s tastebuds. Blurts out food facts whilst eating.
Code of Ethics
Content on the review section is by our own unbiased selection. Restaurants don’t pay to be in this section and we don’t take free food for a good review. On occasion we do entertain media invites but we are not obliged to feature them in our website or channels.
FriedChillies is based in multi-cultural Malaysia, whose food geography spans many Asian cuisines. We provide cross-media platform publishing for online and print, Internet and broadcast TV, and mobile content, as well as content licensing and syndication.
Because we are content-focused with a technology-based business model, our content delivery is faster than traditional media and we are able to do it across multiple channels.
Our latest media platform is a Subscribed Video On Demand Service on Malaysia's largest IPTV provider, UniFi-HyppTV on Channel 838 with over 3000 minutes of original content ranging from food & travel, documentaries, instructional videos, cooking shows and food drama.
The Friedchillies Newsroom
If you have interesting and newsworthy information about all things food, share it with us! We would love to let everyone know about your launches, events and exciting products (gadgets and kitchen appliances included).
Send all press releases and information to newsroom[at] friedchillies.com
Advertising Opportunities & Media Reach
Ask about our rate card, new media report or detailed description of our network of media platforms at FriedChillies. Just email us at advertising [at] friedchillies.com
In The News
Features about FriedChillies.Com in local and foreign publications. View the full list here.
“The highly interactive site is on its way to achieving its mission -- getting Malaysian food worldwide recognition.”
“Food Media describes what FriedChillies does best ”
-The Edge -
“Blogs like FriedChillies and Penang Street Foods have sprouted in recent years, deliciously chronicling the pan - Asia flavors of dishes”
-The New York Times -
“A specialist topic content brand that provides food guides, editorial, reviews and community information for afficionados of Asian food including street food.”
-Adobe Success Case Study -
“Outstanding and almost too voluminous reviews….lively, imaginative, clearinghouse for K.L's foodies…”
- Wall Street Journal -
“Plenty of mouth watering suggestions for the Epicurean…”
- FHM Magazine -
“Introduced me to Malaysia’s culinary cultures in a day set a belly busting challenge...”
- Times UK –
Listed for three consecutive years, Best 88 websites, 88 Most Noteworthy website
- The Edge -
“Bouyant, bold and thigh slappingly funny….”
- The Sun -
Contact US : FriedChillies Food Network
From 15th February 2013, we have moved :
D-05-3A, Block D
Ritze Perdana, Jln PJU 8/2
Bandar Damansara Perdana
47810 Selangor Darul Ehsan
Tel: +603 77106809 Fax: +603 77107178
Advertising Department: advertising [at] friedchillies.com
Press/News Room: newsroom [at] friedchillies.com
Enquiries: enquiries [at] friedchillies.com
Job Opportunities: careers [at] friedchillies.com