Everyone loves a good success story, and if that story has to do with great food... well all the better for it! Edwan finds out a little bit on the story of Burger Bakar Abang Burn, one of the biggest success stories in burgers since the days of Ramly Mokni...
The rise of a burger empire...
Dagang Avenue Food Court, Jalan B/3A, Taman Dagang,
68000 Ampang, Kuala Lumpur
Various locations nationwide.
Good burgers, value for money
Burgers are a bit on the chewy side
Failure is not a constant. Like the phoenix that rises from its ashes (ahem, excuse me), some things come back from loss bigger, better and more bad-ass than before. I suppose the key to such an ascent is perseverance, the will to do the absolute best and a little bit of luck. Such is the story of Burger Bakar Abang Burn.
A few years ago, the guys behind Burger Bakar Abang Burn first opened a restaurant. Much to their disappointment, however, the restaurant didn’t do well and was forced to close down. The guys incurred great debts, but that didn’t stop them giving up. Instead, they held strong and started selling burgers on the roadside…then BOOM! That’s when the burger wave hit, and they rode it. In two years, Burger Bakar Abang Burn grew from a small startup to 22 outlets all around Peninsular Malaysia. That’s some growth!
The friendly folks behind Burger Bakar Abang Burn. Abang Burn not pictured.
The burgers are now what we can call classic ‘burger bakar’ style. Hefty patties, with hints of spice mixed into the ground meat. These patties then get some time on a roaring grill for that characteristic char and crisped up bits. Abang Burns signature burger is the Supremo Beef with Cheese. It’s a beef patty slathered in their cheese sauce, white sauce, black pepper and chilli sauce. The patties are dense and chewy, but with good flavour and ‘kick’.
The yummy Supremo Beef..
You can up the ante with the Supremo Lamb Special with Beef Bacon, too. This massive burger is their grilled lamb patty with onion rings and crispy beef bacon along with the usual sauces. I gotta say I preferred the lamb burger over the beef: it was more tender, with a savoury, spicy flavour from the marinated lamb. Chicken lovers aren’t forgotten, of course. The Supremo Chicken is a crispy, juicy thigh fillet that can be ordered with some turkey bacon on top. All in all, delicious burgers! Prices are pretty value for money. You can even have a set meal consisting of a mushroom soup, potato wedges and an ice cream potong. No wonder the lines can get as long as they were.
Bakor Bang, bakor!
The success story of Burger Bakar Abang Burn has led to them being called to various seminars and conferences, both as a cautionary tale and an inspirational story to budding enterpreneurs. Once they served only 20 – 30 burgers a day. Now they serve 300 – 400 burgers a day at ONE location. Multiply that by their 22 locations. Impressive right? Their ambition is to make Burger Bakar Abang Burn known worldwide as the Malaysian gourmet street burger. A true Malaysian icon is what they aspire to be.
But wait: who is Abang Burn, and how did he get his name?
“He exists, but we won’t reveal who he is. I think people like that mystery. But he exists.” said Sabrie, who manages the company behind BBAB. “And he’s called Abang Burn because he burns his steaks!”